WEBSITE AND CORPORATE DESIGN: OCT/20 TO JAN/2021
About this project
Ria Rehfuß is a master of rhythm and performance.
On the stages of the Schwarzwald region in Germany, she enchants and mesmerizes audiences with her multidisciplinary performances. With the aim of expanding her audience even further, Ria asked me to create her visual identity and the layout of her new website.
My role: Corporate Design / Visual Identity / Interface Design
WEBSITE AND CORPORATE DESIGN: PROCESS 1/3
Visual identity
Ria specializes in various stage performances including dance, fire shows, clowning, and juggling. My challenge was to convey this versatility by creating her logo and visual identity. Therefore, I defined Movement as the central point of the brand's concept. Elements of fire, the stage and her authenticity also inspired me.
Inspiration
WEBSITE AND CORPORATE DESIGN: PROCESS 2/3
Illustration
Based mainly on the concept of Movement, and inspired by this artist's performances, I began working on possible visual solutions by drawing on paper the first drafts of the illustrations that would later become essential to the authenticity of this project.
WEBSITE AND CORPORATE DESIGN: PROCESS 3/3
Wireframes
After creating the first illustrations, the ideas for the layout of this project's interface flowed very naturally from the first wireframes. My goal at this stage was no longer just to maintain coherence in your visual ID, but above all to create enticing paths that would lead your potential clients to get to know your work and get in touch.
WEBSITE AND CORPORATE DESIGN: FINAL RESULT
Brand and Screens
